Setting up a new business or registering a new brand?
Oyster has extensive experience in assisting clients getting new businesses and brands up and running. We provide clients with brand development and management advice to help make sure all the right boxes are ticked so you can hit the ground running.
The following section provides some useful links to help you get started, including: searching and registering potential company names; dealing with trade marks and patents; and, getting connected to appropriate legal support. It also provides information about assistance that can be provided to you by government organisations if you intend to export your products or services.
Checklist for getting started
- Define arena of business activity
- Develop a business and marketing plan – contact us for help
- Shortlist and research potential company, brand or product names – contact us for help
- Scope local Council and Government for business startup support and incentives
- Engage professional services including: bank, accountant and lawyer
- Consider intellectual property advice, particularly if you are developing a product based brand
- Register your desired company, brand or product name/s – contact us for help
- Register your desired company, brand or product domain name/s – contact us for help
- If you plan to export, scope Government export bodies and incentives
- Get in touch with Oyster to assist with brand design, strategy, print and online material


